Vi Föräldrar

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Sweden's most popular parenting magazine

Welcome to Sweden's most-read parenting magazine!

Vi Föräldrar is Sweden's biggest parenting magazine, and our target group lives all over the country. We cover pregnancy and those important first few years, from newborn to 3-year-olds. These are the years when new habits are formed and brand loyalty develops. Our readers want all the news and information available about children, but not without Vi Föräldrars commitment to credibility.

Louise Bratt Tidmarsh
Editor in chief

Special issues

ViF Gravid omslag Vi Föräldrar Gravid (Pregnant) is the readers' first meeting with Vi Föräldrar's reliable content. We write about what happens inside you when you are pregnant, how to prepare yourself for your new family life, and how you should look after yourself and enjoy your pregnancy.

Vi Föräldrar Första Året Omslag Vi Föräldrar Första Året (First Year) brings together everything there is to know as a new parent during the period when baby and parent grow and develop at an explosive pace.

Vi Föräldrar Vänta Barn omslag Vi Föräldrar Vänta Barn (Pregnancy) is printed once a year and is distributed with the Baby Box, adminstrated by the retail chains BabyProffsen, Babyland and Pampers.

Vi Föräldrar Nyfödd omslag Vi Föräldrar Nyfödd (Newborn) is printed once a year and is distributed with the Babybag, a gift bag that midwifes at many maternity wards give to the parents.

Vi Föräldrar

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