Welcome to a brand new magazine!

S as in Stars and as in Stylish. S as in Sweden's smartest talk of the town.

In S, you will meet stars from the board rooms, business and in the entertainment world. From sport arenas, front-rows, from the corridors of power - and of course - the royal palaces.

We make house calls in castles and pent houses, we take a peek in the walk-in-closets at the best dressed people. (How many pair of shoes do they have? How much did the dress cost?) And we mingle at the premiere parties. We find out what is going on – or what did really happen?

The people in S all have one thing in common: they make us curious! Who does what? With whom? How do they know each other? Who is related to whom? And who has the most power?

We answer these questions - and many more - in the brand new magazine S!

We want to be a little more stylish, a little smarter and quicker than the rest (and do we dare to say – better?) After having read the latest S we hope you feel up-to-date, in control and that you know things you never knew you wanted to know.

Be it the people and how everything fits together or the latest miracle facial cream, the spa treatment everybody talks about, the coolest hotel, best wine or what look is in fashion and when.

Welcome to us!

Pamela Andersson
Editor-in-Chief